Annie Ashley

Amazon student youtube pre-roll ads

ROLE: Concept Designer, Brand Manager

My team worked with Amazon Creative Services and an outside film production agency to create pre-roll ads for Youtube to advertise Amazon Student's benefits. The goal was to show the speed of shipping and breadth of products offered for half the price of Amazon Prime.

Throughout the process, from concepting and storyboarding to execution on location of the shoot, my role was to make sure the messaging and visuals were consistent with the personality of the Amazon Student customer and our current brand.