Annie Ashley

Marketing collateral
Purpose boutique

Purpose Boutique is a store comprised of brands that are giving back to directly empower women and proving that how you shop can change a life. I was brought on to help with their Holiday campaign to promote #GiftswithPurpose as well as their Christmas themed social media skins. I handlettered the type and did some photo styling. Simplicity, femininity, and empowerment were the main messages that needed to be conveyed through the designs.