starbucks discoveries holiday
illustration & production design
Working within the Starbucks Holiday branding, it was important to make the two flavors stand apart from each other while still being seen as a Holiday set. I illustrated the designs, did color studies and worked with the RTD packaging team and print production team to find the right mix of CMYK and Process Color. These drinks appeared on shelves as well as bins, so it was important to have Starbucks branding visible from all angles. The siren logo was added to the top sides to solve that branding problem in case the customer was viewing the products from above instead of at eye level.