Summer Camp branding

ROLE: Art Director, photographer, Stylist

I was approached by a non-profit to create a brand for their junior high and high school summer camps. Each camp had a different theme as far as the content went so I decided to tie the messaging together through a nostalgic lens, looking back to the “good ol’ days” where life’s simple pleasures involved flashlight tag and canoe races instead of instagram DMs and snapchat filters. With a nod to Wes Anderson, we decided to go with some throwback camping vibes, golden hues, saturated colors, and hand lettering.

 

BEFORE & AFTER

This is what happens when you're shooting for a summer themed event on the most overcast and foggy day in the middle of Winter.

Before&After.jpg